Downy Simple Pleasures™

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Rich Media Advertisement

These ads were created to announce and promote the arrival of new Downy scents on Yahoo. Unlike traditional banner ads, these were built in Flash and utilized PointRoll. When people rolled over the different moods the ads expanded to tell more about the specific scent. I co-designed and developed these while at Whittmanhart. They had excellent results during user testing for ads in the laundry care category.